/* ===== HERO propio: H1 chico como kicker + claim grande + SERP mock ===== */
  .hga{position:relative;overflow:hidden;padding:52px 0 64px;
    background:linear-gradient(180deg,rgba(233,236,254,.55),transparent 62%),
      radial-gradient(700px 420px at 92% 8%, rgba(84,110,255,.16), transparent 60%),
      radial-gradient(620px 460px at -4% 92%, rgba(255,112,142,.11), transparent 58%)}
  /* Columna izquierda más ancha para que "Aumentamos tus ventas" entre en UNA línea
     (con la flecha bajo "ventas" al final del renglón, igual que "crecer" en la home). */
  .hga-grid{display:grid;grid-template-columns:1.14fr .86fr;gap:48px;align-items:center;max-width:var(--maxw);margin:0 auto}
  /* H1 como kicker: la SEO pide el H1 exacto "Agencia de Google Ads" y el claim como texto.
     Se invierte la jerarquía visual de la home a propósito. */
  .hga h1{display:inline-flex;align-items:center;gap:10px;font-size:.92rem;font-weight:800;letter-spacing:.1em;
    text-transform:uppercase;color:var(--violet);margin-bottom:18px}
  .hga h1::before{content:"";width:26px;height:2.5px;border-radius:2px;background:var(--coral)}
  /* El mínimo del clamp está calculado para que "Aumentamos tus ventas" entre en un renglón
     también a 375px. Si lo subís, "ventas" se cae sola y la flecha queda flotando. */
  .hga-claim{font-size:clamp(1.68rem,3.55vw,2.9rem);font-weight:800;letter-spacing:-.035em;line-height:1.14;color:var(--ink);margin:0}
  .hga-claim .hl{color:var(--coral);position:relative;white-space:nowrap}
  .hga-sub{color:var(--ink-soft);font-size:clamp(1.02rem,1.35vw,1.16rem);margin-top:22px;max-width:520px;line-height:1.65}
  .hga-cta{display:flex;gap:13px;flex-wrap:wrap;margin-top:30px}
  .hga-note{color:var(--muted);font-size:.9rem;font-weight:500;margin-top:15px}
  /* Credenciales integradas DENTRO del hero (en la home son una barra aparte a todo el ancho) */
  .hga-creds{display:flex;align-items:center;gap:22px;flex-wrap:wrap;margin-top:34px;padding-top:24px;border-top:1px solid var(--line)}
  .hga-creds img{height:38px;width:auto}
  .hga-cred{display:flex;align-items:center;gap:9px}
  .hga-cred .cn{font-size:1.05rem;font-weight:800;color:var(--ink);line-height:1}
  .hga-cred .cs{font-size:.76rem;color:var(--muted);font-weight:600;line-height:1.3}
  .hga-cred .rstars{font-size:.76rem;letter-spacing:1px;color:#F5B301}
  .hga-cred.clutch .rstars{color:#E8442F}
  @media(max-width:960px){.hga-grid{grid-template-columns:1fr;gap:40px}.hga-sub{max-width:none}}

  /* ===== Tipografía editorial compartida por las secciones de contenido ===== */
  .prose{max-width:760px}
  .prose p{color:var(--ink-soft);font-size:1.05rem;line-height:1.75;margin-bottom:18px}
  .prose p:last-child{margin-bottom:0}
  .prose b,.prose strong{color:var(--ink);font-weight:700}
  .prose a{color:var(--violet);font-weight:700;text-decoration:underline;text-underline-offset:3px}
  .prose a:hover{color:var(--coral-dk)}
  .lede{font-size:1.15rem;color:var(--ink);font-weight:600;line-height:1.6}
  .sec-white{background:#fff}
  .sec-soft{background:var(--bg-soft)}
  /* Deja ver el canvas de degradés del body. Va después del CSS de la home para poder pisar
     fondos sólidos ya definidos, e intercalar degradé y sólido sección a sección. */
  .bg-grad{background:transparent}
  .head-left{max-width:840px;margin:0 0 40px}
  .head-left h2{font-size:var(--h2);letter-spacing:-.028em}
  .head-left p{color:var(--muted);font-size:1.06rem;margin-top:16px}
  .sec-cta{text-align:center;margin-top:44px}
  .sec-cta .btn + .btn{margin-left:12px}
  @media(max-width:520px){.sec-cta .btn{width:100%;justify-content:center}.sec-cta .btn + .btn{margin-left:0;margin-top:12px}}

  /* ===== Qué hace nuestra agencia: 3 pilares de servicio ===== */
  .wedo{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:var(--maxw);margin:0 auto 44px}
  .wedo-c{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 28px 24px;box-shadow:var(--shadow-sm);display:flex;flex-direction:column;transition:transform .15s ease,box-shadow .15s ease}
  .wedo-c:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
  .wedo-c .ic{width:44px;height:44px;border-radius:13px;background:var(--bg-lav);display:grid;place-items:center;color:var(--violet);margin-bottom:16px}
  .wedo-c .ic svg{width:22px;height:22px}
  .wedo-c h3{font-size:1.12rem;margin-bottom:10px;letter-spacing:-.015em}
  .wedo-c p{color:var(--ink-soft);font-size:.96rem;line-height:1.6}
  .wedo-c .win{margin-top:auto;padding-top:16px;font-size:.83rem;font-weight:800;letter-spacing:.03em;color:var(--coral)}
  @media(max-width:900px){.wedo{grid-template-columns:1fr}}

  /* ===== Partner Premier ===== */
  .pp-grid{display:grid;grid-template-columns:.86fr 1.14fr;gap:54px;align-items:center;max-width:var(--maxw);margin:0 auto}
  /* Dos insignias: la certificación VIGENTE (Google Partner) y la distinción de 2025 (Premier). */
  .pp-badges{display:grid;grid-template-columns:1fr 1fr;gap:14px}
  .pp-b{background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px 16px 18px;text-align:center;box-shadow:var(--shadow-sm);display:flex;flex-direction:column;align-items:center}
  .pp-b.now{border-color:var(--good-line);box-shadow:var(--shadow)}
  .pp-b .bfig{height:94px;display:grid;place-items:center;margin-bottom:12px}
  .pp-b .bfig img{max-height:94px;width:auto}
  .pp-b .bfig svg{width:54px;height:54px}
  .pp-b .bt{font-size:.92rem;font-weight:800;color:var(--ink);line-height:1.3}
  .pp-b .bs{font-size:.76rem;color:var(--muted);margin-top:5px;line-height:1.4}
  .pp-b .btag{margin-top:10px;font-size:.64rem;font-weight:800;letter-spacing:.07em;text-transform:uppercase;padding:4px 10px;border-radius:100px}
  .pp-b.now .btag{background:#E9F8F1;color:#0E9F6E}
  .pp-b.past .btag{background:var(--bg-soft);color:var(--muted)}
  .pp-verify{display:block;text-align:center;margin-top:14px;font-size:.84rem;font-weight:700;color:var(--violet);text-decoration:underline;text-underline-offset:3px}
  @media(max-width:900px){.pp-grid{grid-template-columns:1fr;gap:32px}}
  @media(max-width:420px){.pp-badges{grid-template-columns:1fr}}

  /* ===== Cómo gestionamos: 3 etapas numeradas ===== */
  .flow{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;max-width:var(--maxw);margin:0 auto;position:relative}
  .flow::before{content:"";position:absolute;top:22px;left:14%;right:14%;height:2px;background:repeating-linear-gradient(90deg,var(--good-line) 0 9px,transparent 9px 18px)}
  .flow-s{position:relative}
  .flow-n{position:relative;z-index:1;width:46px;height:46px;border-radius:50%;background:#fff;border:2px solid var(--violet);color:var(--violet);display:grid;place-items:center;font-weight:800;font-size:1.02rem;margin-bottom:18px}
  .flow-s h3{font-size:1.1rem;margin-bottom:10px;letter-spacing:-.015em}
  .flow-s p{color:var(--ink-soft);font-size:.96rem;line-height:1.62}
  @media(max-width:900px){.flow{grid-template-columns:1fr;gap:26px}.flow::before{display:none}}

  /* ===== Tipos de campaña ===== */
  .svc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;max-width:var(--maxw);margin:0 auto}
  .svc-card{background:#fff;border:1px solid var(--line);border-radius:14px;padding:22px 22px;box-shadow:var(--shadow-sm);transition:transform .15s ease,box-shadow .15s ease}
  .svc-card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
  .svc-ic{width:38px;height:38px;border-radius:11px;background:var(--bg-lav);display:grid;place-items:center;color:var(--violet);margin-bottom:13px}
  .svc-ic svg{width:19px;height:19px}
  .svc-card h3{font-size:1rem;margin-bottom:8px;letter-spacing:-.015em}
  .svc-card p{color:var(--ink-soft);font-size:.9rem;line-height:1.55}
  @media(max-width:1000px){.svc-grid{grid-template-columns:repeat(2,1fr)}}
  @media(max-width:560px){.svc-grid{grid-template-columns:1fr}}

  /* ===== Industrias ===== */
  .ind-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px 30px;max-width:var(--maxw);margin:0 auto}
  .ind{padding:20px 0;border-top:1px solid var(--line);display:flex;gap:16px}
  .ind-ic{flex-shrink:0;width:40px;height:40px;border-radius:12px;background:#fff;border:1px solid var(--line);display:grid;place-items:center;color:var(--violet);box-shadow:var(--shadow-sm)}
  .ind-ic svg{width:20px;height:20px}
  .ind h3{font-size:1.04rem;margin-bottom:7px;letter-spacing:-.015em}
  .ind p{color:var(--ink-soft);font-size:.94rem;line-height:1.58}
  .ind a{display:inline-block;margin-top:8px;font-size:.87rem;font-weight:700;color:var(--violet);text-decoration:underline;text-underline-offset:3px}
  .ind a:hover{color:var(--coral-dk)}
  @media(max-width:820px){.ind-grid{grid-template-columns:1fr}}

  /* ===== Testimonios propios de esta página (NO los de la home) ===== */
  .tst-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;max-width:var(--maxw);margin:0 auto}
  .tst{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px 24px;box-shadow:var(--shadow-sm);display:flex;flex-direction:column}
  .tst-m{font-size:1.5rem;font-weight:800;color:var(--coral);letter-spacing:-.025em;line-height:1}
  .tst-ml{font-size:.82rem;color:var(--muted);font-weight:600;margin-top:6px;line-height:1.4}
  .tst-q{font-style:italic;color:var(--ink-soft);font-size:.95rem;line-height:1.6;margin:16px 0;padding-top:16px;border-top:1px solid var(--line);flex:1}
  .tst-w{font-size:.86rem;line-height:1.35}
  .tst-w b{display:block;color:var(--ink)}
  .tst-w span{color:var(--muted);font-size:.8rem}
  @media(max-width:980px){.tst-grid{grid-template-columns:repeat(2,1fr)}}
  @media(max-width:560px){.tst-grid{grid-template-columns:1fr}}

  /* ===== Criterios para elegir agencia ===== */
  .crit-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px 34px;max-width:var(--maxw);margin:0 auto}
  .crit{display:flex;gap:16px;padding:18px 0;border-top:1px solid var(--line)}
  .crit-n{flex-shrink:0;width:34px;height:34px;border-radius:50%;border:2px solid var(--good-line);display:grid;place-items:center;font-weight:800;font-size:.9rem;color:var(--violet);background:#fff}
  .crit h3{font-size:1.02rem;margin-bottom:6px;letter-spacing:-.015em}
  .crit p{color:var(--ink-soft);font-size:.94rem;line-height:1.55}
  @media(max-width:820px){.crit-grid{grid-template-columns:1fr}}

  /* ===== Precios ===== */
  .price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:var(--maxw);margin:0 auto}
  .pcard{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px 28px;box-shadow:var(--shadow-sm);display:flex;flex-direction:column}
  .pcard h3{font-size:1.08rem;margin-bottom:10px}
  .pcard .pc-how{font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--violet);background:var(--bg-lav);align-self:flex-start;padding:5px 12px;border-radius:100px;margin-bottom:15px}
  .pcard p{color:var(--ink-soft);font-size:.94rem;line-height:1.58;margin-bottom:12px}
  .pcard .pc-warn{margin-top:auto;padding-top:14px;border-top:1px solid var(--line);font-size:.87rem;color:var(--muted);line-height:1.5}
  .pcard .pc-warn b{color:var(--ink)}
  .price-note{max-width:900px;margin:30px auto 0;background:#fff;border:1px solid var(--line);border-left:4px solid var(--coral);border-radius:var(--radius);padding:24px 28px;box-shadow:var(--shadow-sm)}
  .price-note p{color:var(--ink-soft);font-size:1rem;line-height:1.65}
  .price-note p + p{margin-top:12px}
  .price-note b{color:var(--ink)}
  .price-note a{color:var(--violet);font-weight:700;text-decoration:underline;text-underline-offset:3px}
  @media(max-width:900px){.price-grid{grid-template-columns:1fr}}

  /* ===== Mercados ===== */
  .geo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;max-width:var(--maxw);margin:0 auto}
  .geo-item{background:#fff;border:1px solid var(--line);border-radius:14px;padding:19px 21px;box-shadow:var(--shadow-sm)}
  .geo-item b{display:block;color:var(--ink);font-size:1rem;margin-bottom:5px}
  .geo-item span{color:var(--muted);font-size:.89rem;line-height:1.5;display:block}
  @media(max-width:820px){.geo-grid{grid-template-columns:1fr}}

  /* ===== Consultoría gratuita (versión propia: sin el mockup de dashboard de la home) ===== */
  .cons{position:relative;max-width:var(--maxw);margin:0 auto;background:linear-gradient(150deg,#fff 0%,#F5F6FF 100%);border:1px solid var(--good-line);border-radius:26px;box-shadow:var(--shadow);padding:44px 48px;display:grid;grid-template-columns:1.25fr .75fr;gap:46px;align-items:center}
  .cons h2{font-size:var(--h2-sub);margin-bottom:14px}
  .cons .intro{color:var(--ink-soft);font-size:1.05rem;line-height:1.7;margin-bottom:22px}
  .cons ol{list-style:none;margin:0 0 24px;padding:0;display:flex;flex-direction:column;gap:13px;counter-reset:c}
  .cons ol li{display:flex;gap:13px;font-size:.98rem;color:var(--ink-soft);line-height:1.55;counter-increment:c}
  .cons ol li::before{content:counter(c);flex-shrink:0;width:26px;height:26px;border-radius:50%;background:var(--coral);color:#fff;font-size:.8rem;font-weight:800;display:grid;place-items:center;margin-top:1px}
  .cons ol li b{color:var(--ink)}
  .cons-who{display:flex;flex-direction:column;align-items:center;text-align:center}
  .cons-who .ph{width:150px;height:150px;border-radius:50%;overflow:hidden;border:4px solid #fff;box-shadow:var(--shadow);background:linear-gradient(160deg,#4F63FF,#2034E6);margin-bottom:15px}
  .cons-who .ph img{width:100%;height:100%;object-fit:cover;object-position:top center}
  .cons-who .l{font-size:1rem;font-weight:700;color:var(--ink);line-height:1.35}
  .cons-who .n{font-family:'Caveat',cursive;font-size:1.85rem;color:var(--violet);line-height:1;margin-top:9px}
  .cons-who .r{font-size:.82rem;color:var(--muted);margin-top:5px}
  .cons-note{margin-top:18px;font-size:.92rem;color:var(--muted);border-left:3px solid var(--violet);padding-left:15px;line-height:1.55}
  @media(max-width:900px){.cons{grid-template-columns:1fr;gap:32px;padding:36px 26px}.cons-who{order:-1}}

  /* ===== FAQ abierta (sin acordeón: rechazado por Manu, y el texto visible indexa mejor) ===== */
  .faqo a{color:var(--violet);font-weight:700;text-decoration:underline;text-underline-offset:3px}
  @media(max-width:820px){.faqo-grid{columns:1}}

  /* ===== CTA final: panel propio, distinto del coral a 2 columnas de la home ===== */
  .cta-ga{max-width:var(--maxw);margin:0 auto;background:linear-gradient(150deg,#FF6252 0%,var(--coral) 46%,var(--coral-dk) 100%);border-radius:28px;padding:56px 60px;text-align:center;color:#fff;box-shadow:0 26px 60px rgba(230,62,48,.26)}
  .cta-ga h2{font-size:var(--h2);letter-spacing:-.028em;margin:0 0 16px}
  .cta-ga p{color:rgba(255,255,255,.93);font-size:1.06rem;max-width:640px;margin:0 auto 30px;line-height:1.65}
  .cta-ga .btn-light{color:var(--coral-dk);font-size:1.02rem;padding:15px 32px}
  .cta-ga .rea{margin-top:18px;color:rgba(255,255,255,.85);font-size:.9rem}
  @media(max-width:560px){.cta-ga{padding:40px 24px;border-radius:22px}}

  /* ===== OPTIMIZACIÓN EN TIEMPO REAL =====
     Panel CLARO a propósito: la home ya tiene un panel navy oscuro con gráfico de líneas.
     Este muestra otra cosa (reasignación de presupuesto entre campañas) y con otro lenguaje. */
  .rt-grid{display:grid;grid-template-columns:.88fr 1.12fr;gap:52px;align-items:center;max-width:var(--maxw);margin:0 auto}
  .rt-list{list-style:none;margin:22px 0 0;padding:0;display:flex;flex-direction:column;gap:15px}
  .rt-list li{display:flex;gap:13px;align-items:flex-start}
  .rt-list li .ic{width:32px;height:32px;border-radius:10px;background:var(--bg-lav);display:grid;place-items:center;flex-shrink:0;color:var(--violet)}
  .rt-list li .ic svg{width:17px;height:17px}
  .rt-list li b{color:var(--ink);display:block;font-size:.98rem}
  .rt-list li span.d{color:var(--ink-soft);font-size:.93rem;line-height:1.5}

  .rt{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);overflow:hidden}
  .rt-head{display:flex;justify-content:space-between;align-items:center;padding:14px 20px;border-bottom:1px solid var(--line);background:#FCFCFF}
  .rt-live{display:inline-flex;align-items:center;gap:8px;font-size:.7rem;font-weight:800;letter-spacing:.08em;color:var(--ink)}
  .rt-live i{width:8px;height:8px;border-radius:50%;background:#12B26A;box-shadow:0 0 9px rgba(18,178,106,.6);animation:blink 1.5s infinite}
  .rt-clock{font-variant-numeric:tabular-nums;font-size:.76rem;font-weight:700;color:var(--muted);letter-spacing:.05em}
  .rt-camps{padding:18px 20px 6px;display:flex;flex-direction:column;gap:15px}
  .rt-camp{display:grid;grid-template-columns:1fr auto;gap:5px 12px;align-items:center}
  .rt-name{font-size:.86rem;font-weight:700;color:var(--ink)}
  .rt-roas{font-size:.76rem;font-weight:800;font-variant-numeric:tabular-nums;padding:3px 9px;border-radius:100px;background:#E9F8F1;color:#0E9F6E;white-space:nowrap}
  .rt-camp.down .rt-roas{background:#FFF1EF;color:var(--coral-dk)}
  .rt-track{grid-column:1/-1;height:9px;border-radius:5px;background:var(--bg-soft);border:1px solid var(--line);overflow:hidden}
  .rt-track i{display:block;height:100%;border-radius:5px;background:linear-gradient(90deg,var(--blue),var(--violet));transition:width 1.1s cubic-bezier(.4,0,.2,1)}
  .rt-camp.down .rt-track i{background:linear-gradient(90deg,#FF8A7E,var(--coral))}
  .rt-share{grid-column:1/-1;font-size:.73rem;color:var(--muted);font-weight:600;font-variant-numeric:tabular-nums}
  .rt-share b{color:var(--ink);font-weight:800}
  .rt-feed{padding:6px 20px 12px;display:flex;flex-direction:column;gap:7px;min-height:104px}
  .rt-row{display:flex;align-items:center;gap:9px;font-size:.76rem;font-weight:600;color:var(--ink-soft);background:var(--bg-soft);border:1px solid var(--line);border-radius:8px;padding:7px 11px;animation:rtin .4s ease}
  .rt-row .t{color:var(--muted);font-variant-numeric:tabular-nums;flex-shrink:0}
  .rt-row .i{flex-shrink:0;width:14px;height:14px;color:#0E9F6E}
  .rt-row.cut{border-color:#F6C9C1;background:#FFF6F4}
  .rt-row.cut .i{color:var(--coral-dk)}
  @keyframes rtin{from{opacity:0;transform:translateY(-6px)}to{opacity:1;transform:none}}
  .rt-kpis{display:flex;border-top:1px solid var(--line)}
  .rt-k{flex:1;padding:14px 10px;text-align:center}
  .rt-k + .rt-k{border-left:1px solid var(--line)}
  .rt-k b{display:block;font-size:1.24rem;color:var(--ink);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
  .rt-k span{font-size:.68rem;color:var(--muted);font-weight:600;line-height:1.3;display:block;margin-top:3px}
  .rt-cap{text-align:center;color:var(--muted);font-size:.78rem;margin-top:12px}
  @media(max-width:960px){.rt-grid{grid-template-columns:1fr;gap:34px}}

  /* ===== Logos de clientes dentro de cada industria ===== */
  .ind-logos{display:flex;flex-wrap:wrap;align-items:center;gap:12px 20px;margin-top:14px;padding-top:14px;border-top:1px dashed var(--line)}
  .ind-logos img{height:22px;width:auto;max-width:88px;object-fit:contain;filter:brightness(0);opacity:.42;transition:opacity .15s ease}
  .ind-logos img:hover{opacity:.72}

  /* ===== Enlaces relacionados ===== */
  .rel{background:#fff;padding:54px 0}
  .rel h2{font-size:1.28rem;margin-bottom:20px;text-align:center}
  .rel-grid{display:flex;flex-wrap:wrap;gap:11px;justify-content:center;max-width:900px;margin:0 auto}
  .rel-grid a{display:inline-flex;align-items:center;gap:8px;background:var(--bg-soft);border:1px solid var(--line);border-radius:100px;padding:10px 18px;font-size:.92rem;font-weight:600;color:var(--ink-soft);transition:border-color .15s ease,color .15s ease}
  .rel-grid a:hover{border-color:var(--violet);color:var(--violet)}
  .rel-grid a svg{width:14px;height:14px;color:var(--coral)}