/* Fondo del hero propio. Cada landing tiene su temperatura: Google tira a azul,
     Meta a violeta/rosa, Neuquén a verde-azulado. Ésta va a índigo sobrio con un
     apunte cálido: es la que le habla a un estudio jurídico. */
  .hga{position:relative;overflow:hidden;padding:52px 0 64px;
    background:linear-gradient(180deg,rgba(233,236,254,.6),transparent 62%),
      radial-gradient(740px 450px at 92% 2%, rgba(84,104,255,.18), transparent 60%),
      radial-gradient(600px 440px at -6% 94%, rgba(255,168,120,.14), transparent 58%)}

  /* ===== BANDEJA DE CONSULTAS (visual del hero) =====
     Es el visual propio de esta landing. No repite el SERP de Google, el feed de
     Meta ni el paquete local de Neuquén: muestra el problema real de un estudio,
     que no es la falta de consultas sino que la mitad no califica. Los datos son
     ilustrativos y no corresponden a ningún estudio real. */
  .inbox{position:relative;max-width:420px;margin:0 auto;background:#fff;border:1px solid var(--line);
    border-radius:20px;box-shadow:var(--shadow);overflow:hidden}
  .inbox-h{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:14px 18px;
    border-bottom:1px solid var(--line);background:#FCFCFF}
  .inbox-h b{font-size:.88rem;font-weight:800;color:var(--ink);letter-spacing:-.01em}
  .inbox-h span{font-size:.72rem;font-weight:700;color:var(--muted)}
  .inbox-l{list-style:none;margin:0;padding:4px 0}
  .inbox-l li{display:flex;align-items:center;gap:12px;padding:11px 18px;border-bottom:1px solid var(--bg-soft)}
  .inbox-l li:last-child{border-bottom:0}
  .inbox-ic{width:30px;height:30px;border-radius:9px;display:grid;place-items:center;flex-shrink:0}
  .inbox-ic svg{width:15px;height:15px}
  .inbox-b{flex:1;min-width:0}
  .inbox-b b{display:block;font-size:.86rem;font-weight:700;color:var(--ink);line-height:1.25}
  .inbox-b span{display:block;font-size:.74rem;color:var(--muted);margin-top:2px}
  .inbox-tag{font-size:.65rem;font-weight:800;letter-spacing:.03em;text-transform:uppercase;
    padding:4px 9px;border-radius:100px;white-space:nowrap;flex-shrink:0}
  .inbox-l li.ok .inbox-ic{background:#E9F8F1;color:#0E9F6E}
  .inbox-l li.ok .inbox-tag{background:#E9F8F1;color:#0B7F58}
  .inbox-l li.no{opacity:.5}
  .inbox-l li.no .inbox-ic{background:var(--bg-soft);color:var(--muted)}
  .inbox-l li.no .inbox-tag{background:var(--bg-soft);color:var(--muted)}
  .inbox-f{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:13px 18px;
    border-top:1px solid var(--line);background:#FCFCFF}
  .inbox-f b{font-size:.84rem;font-weight:800;color:var(--ink)}
  .inbox-nota{font-family:'Caveat',cursive;font-size:1.34rem;font-weight:700;color:var(--coral);
    line-height:1;transform:rotate(-3deg);white-space:nowrap}
  @media(max-width:420px){.inbox-nota{font-size:1.1rem}.inbox-b b{font-size:.82rem}}

  /* ===== Dolores: cómo llegan hoy las consultas ===== */
  .pain{display:grid;grid-template-columns:1fr 1fr;gap:14px;max-width:var(--maxw);margin:0 auto;list-style:none;padding:0}
  .pain li{background:#fff;border:1px solid var(--line);border-left:3px solid var(--coral);
    border-radius:14px;padding:21px 24px;box-shadow:var(--shadow-sm)}
  .pain b{display:block;color:var(--ink);font-size:1rem;letter-spacing:-.015em;margin-bottom:6px}
  .pain span{display:block;color:var(--ink-soft);font-size:.94rem;line-height:1.58}
  @media(max-width:820px){.pain{grid-template-columns:1fr}}

  /* ===== Reglas de publicidad de los colegios ===== */
  .rules{display:grid;grid-template-columns:1fr 1fr;gap:18px;max-width:var(--maxw);margin:0 auto}
  .rule-c{border-radius:var(--radius);padding:26px 28px;border:1px solid}
  .rule-c.no{background:#FFF6F4;border-color:#F7DCD6}
  .rule-c.si{background:var(--good-bg);border-color:var(--good-line)}
  .rule-c h3{font-size:1.06rem;margin-bottom:15px;letter-spacing:-.015em}
  .rule-c ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
  .rule-c li{display:flex;gap:10px;font-size:.94rem;color:var(--ink-soft);line-height:1.52}
  .rule-c li svg{width:17px;height:17px;flex-shrink:0;margin-top:3px}
  .rule-c.no li svg{color:var(--coral-dk)}
  .rule-c.si li svg{color:#0E9F6E}
  .rules-note{max-width:900px;margin:26px auto 0;background:#fff;border:1px solid var(--line);
    border-left:4px solid var(--violet);border-radius:var(--radius);padding:24px 28px;box-shadow:var(--shadow-sm)}
  .rules-note p{color:var(--ink-soft);font-size:1rem;line-height:1.65}
  .rules-note p + p{margin-top:12px}
  .rules-note b{color:var(--ink)}
  @media(max-width:820px){.rules{grid-template-columns:1fr}}

  /* ===== Caso de éxito (anonimizado) ===== */
  .casebox{max-width:var(--maxw);margin:0 auto;background:#fff;border:1px solid var(--line);
    border-radius:26px;box-shadow:var(--shadow);padding:38px 42px}
  .case-conf{display:inline-flex;align-items:center;gap:8px;font-size:.8rem;font-weight:700;color:var(--muted);
    background:var(--bg-soft);border:1px solid var(--line);border-radius:100px;padding:6px 14px}
  .case-conf svg{width:14px;height:14px;color:var(--violet)}
  .case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;margin-top:26px}
  .case-s h3{font-size:1.04rem;margin-bottom:10px;letter-spacing:-.015em}
  .case-s p{color:var(--ink-soft);font-size:.95rem;line-height:1.62}
  .case-s p + p{margin-top:10px}
  .case-m{margin-top:32px;padding-top:26px;border-top:1px solid var(--line);
    display:flex;align-items:center;gap:26px;flex-wrap:wrap}
  .case-m b{font-size:2.7rem;font-weight:800;color:var(--coral);letter-spacing:-.035em;line-height:1}
  .case-m span{color:var(--ink-soft);font-size:1rem;line-height:1.55;max-width:560px}
  .case-m span i{font-style:normal;color:var(--ink);font-weight:700}
  @media(max-width:900px){.casebox{padding:30px 24px}.case-grid{grid-template-columns:1fr;gap:24px}}

  /* ===== Cómo trabajamos: cuatro pasos ===== */
  .flow-4{grid-template-columns:repeat(4,1fr);gap:22px}
  .flow-4::before{left:23px;right:calc((100% - 66px) / 4 - 23px)}
  @media(max-width:1050px){.flow-4{grid-template-columns:1fr 1fr;gap:26px}.flow-4::before{display:none}}
  @media(max-width:700px){.flow-4{grid-template-columns:1fr}}

  /* ===== Por qué una agencia especializada: cuatro tarjetas, 2x2 ===== */
  .wedo-4{grid-template-columns:1fr 1fr}
  @media(max-width:900px){.wedo-4{grid-template-columns:1fr}}